3 Blogs to Fuel Your Inner Geek & Become More Productive

There are tons of tech and gadget blogs floating around on the Internet. The problem with these are that most of them are a bit too techy Read More

5 Methods to Improve Your Online Brand Image

Blogging - Blogging is a surefire way to get your business noticed and probably the easiest way to establish your business/brand as an authority Read More

#TeamJamaica and How It Can Help Your Business

The #TeamJamaica hashtag has taken oven Twitter these past few days and even Facebook is getting in on it.

We’ve always been a nation of proud people but rarely has it ever been on showcase in this fashion. Even more, a quick search of this hashtag will show you that Jamaicans aren’t the only persons using it. The support of our Jamaican athletes at the London 2012 Olympics is a sight to behold.

No time has the phrase ‘likkle but wi tallawah’ been more evident. Read More

What’s the Right Way to Measure Social Media Performance?

To answer the title question of this blog post directly, there is no ‘right way’ to measure social media in general. However, once you’ve identified your goals, there most certainly will be a right way for you.

Firstly, you will never be able to effectively measure social media marketing if you don’t have goals. You need to plan from the beginning what your intentions are and what you hope to achieve. Only when those have been identified should you start planning tactical operations in order to achieve them and then measuring accordingly. Goals can range from: Read More

5 Do’s and Don’ts For Conversations With Fans Online

Don’t:

1. Blast advertisements constantly. Your Twitter page is not a TV, radio or billboard. This is a conversation platform, not a broadcasting medium.
2. Get too comfortable with fans by using profane, obscene or offensive language, even if fans do. This will tarnish your overall brand image. This also applies to ‘adult’ brands. You can be funny and engaging without being outrageous. Read More

Facebook Updates Pages Manager iPhone App: Message Capabilities and Notification Adjustments

Facebook has updated the Facebook Pages Manager iPhone application to include some well-desired changes. Among these changes are: Read More

Is Technology Making Modern Business Operations Too Complex?

Technology was invented to make our lives simpler, our work easier to do, our problems easier to solve. It seems however, that we’ve taken it so far that we’re literally going in the reverse direction. So much time is spent … Read More

Social Media Revolution 2011 – 18 Useful Statistics & Trends

As Social Media continues to change the face of business, conversations and relationships online, those who are watching keenly should take advantage of the shifting trends. Social media has now become basic for survival of businesses online and second nature … Read More

Twitter Adds HTTPS Feature To Help Secure Its Micro-blogging Service

Twitter is now following in the footsteps of Facebook by offering an opt-in “always-on” HTTPS (SSL) setting for its users. The Secure Sockets Layer (SSL) encryption will protect Twitter users who access their account via unsecured Wi-Fi connections by encrypting all … Read More

4 Lessons Businesses Can Learn From Jamaica Pegasus’ Online Marketing Strategy

The Jamaica Pegasus Hotel has been making good use of its online presence lately and have continuously delivered on quality service, useful offers, informative interactions and are ready to contribute to the online community. Interacting with their audience online, mainly … Read More

Secure Your Facebook Sessions with HTTPS & Remote Logout

Facebook has finally made available additional security features that will make browsing, doing business and interacting with users much more secure. There are quite a number of vulnerabilities that exist, especially for unsuspecting users, that can compromise users’ login credentials … Read More

New Technology Can Help You Create a Bridge to the Past

Many emerging technologies are making it much easier for genealogists and family historians to discover more about their ancestors.  These resources are changing the way people conduct family history and fall into the following categories:

- A vast number of … Read More

How To Build Your Personal Brand at the Jamaica Pegasus Tweet-Up

The power of effective social networking is finally hitting home for Jamaicans and Jamaica Pegasus is investing both time and money to nurture and help develop the phenomenon locally by hosting their Tweet-up to be held on February 11, and … Read More

The History of Social Media Before Twitter & Facebook

The internet and social networking has come a very long way in the last 3 decades with the first e-mail being sent in 1978 between two computers sitting beside each other.

Here’s a neat infographic created by Onlineschools.org, that highlights … Read More

JCDC Launches Revamped Website

The redesigned website of the Jamaica Cultural Development Commission (JCDC) was officially launched on November 12, by Youth, Sports and Culture Minister, Hon. Olivia Grange and proves to be an excellent addition to the government of Jamaica’s online presence. The … Read More