What’s the Right Way to Measure Social Media Performance?

To answer the title question of this blog post directly, there is no ‘right way’ to measure social media in general. However, once you’ve identified your goals, there most certainly will be a right way for you.

Firstly, you will never be able to effectively measure social media marketing if you don’t have goals. You need to plan from the beginning what your intentions are and what you hope to achieve. Only when those have been identified should you start planning tactical operations in order to achieve them and then measuring accordingly. Goals can range from: Read More

It’s About Time You Started Using Dual Monitors

Quite frankly, I’m shocked at the number of people NOT using dual monitors.

Social Media Revolution 2011 – 18 Useful Statistics & Trends

As Social Media continues to change the face of business, conversations and relationships online, those who are watching keenly should take advantage of the shifting trends. Social media has now become basic for survival of businesses online and second nature … Read More

Internet Statistics – What Happened To The Web in 2010

Have you ever tried to quantify the internet? Ever wondered how many websites are online, number of e-mails sent per day or the general impact and use of social media? This article will give you a good idea of what’s … Read More

Google’s Android OS Takes Lead in the Global Smartphone Market

Shipments of Android-based smartphones reached 32.9 million, while devices running Nokia’s Symbian platform trailed slightly at 31.0 million worldwide. The fourth quarter also saw the worldwide smart phone market continue to soar, with shipments of 101.2 million units representing year-on-year … Read More

Developing Mobile Apps is a Viable Business Opportunity, Especially for the Youth

The business world is changing rapidly both online and off and as new seemingly insurmountable challenges arise, we discover new, cheaper ways to make money and thrive. Regardless of what naysayers have to say, there is always an abundance of … Read More

Companies Using Social Media Saw Positive Results in 2010

Inc. 500 companies who have been using social media as part of their marketing strategy experienced positive results in business and the results continue to improve for 2011 in the U.S. More Jamaican companies have begun to benefit from social … Read More

Smartphone Sales Outnumber PCs in Q4 2010 – Android is Most Popular OS

Smartphones have only been around for a few years and yet they have already become the most frequently used device in the world. Manufacturers shipped more smartphones than PCs in the forth quarter of 2010 with a total of 101 … Read More

How The Internet Works + Amazing Statistics [Infographic]

While we use and enjoy the benefits of the internet many of us have no idea how it works and can barely fathom the internal process of sending and receiving real-time data through sites like Facebook, Twitter, Google, etc. For … Read More

The Internet Grew To 2 Billion Users Globally in 2010

New statistics released by the International Telecommunications Union (ITU) show that the total number of Internet users globally reached 2 billion in 2010. The figure represents an increase from 1.86 billion last year, and doubling in the total number of … Read More

Average Time People Spent Online in 2010 (U.S. Statistics)

Comscore, a respected research firm that focuses on measuring and providing digital market intelligence, has presented excellent statistics that demonstrates how much time users in all age groups spent last year on the internet.

The chart presents data of users … Read More

Flow Jamaica Offers 100Mbps Internet Speeds & Worldwide Comparison

Flow Jamaica, Jamaica’s premier telecommunications provider has started offering 100 megabits per second to its business and residential customers since October of this year and at affordable rates. The new product offering comes tiered with slower speeds of 12, 20 … Read More

Video: The State Of The Internet as at Feb. 2010

As the internet grows at an enormous rate we see businesses shifting strategies to adapt, new trends develop and a vastly opened marketplace evolves. This video, created in February 2010, gives a brief overview of the statistics of internet usage … Read More

Internet Penetration Statistics for Jamaica & Wider Caribbean

Based on a report from Internet World Stats.com, Jamaica has seen a growth of 2,535.20% in internet users since the year 2000, which is now at 1,581,100 Jamaicans and is growing. That is a local penetration of 55% and represents a usage … Read More